Privacy Policy

Smoothie King Franchises, Inc. App Privacy Policy

We are excited to welcome you to the Smoothie King Franchises, Inc. Community! This is the Privacy Policy for our Smoothie King Franchises, Inc. Application (“App”), which is designed and owned by DailyGobble, Inc. dba Relevant (“Relevant” or “We” or “us”), a Delaware Corporation.

Your privacy is important to us! This policy describes how the App collects your information, how that information is shared with Smoothie King Franchises, Inc. (“Smoothie King”), and how Relevant uses the information to provide you services.

Relevant shares all of the information collected by the App with Smoothie King. Information received and retained by Smoothie King is subject to their own privacy policy, available at

Here are a few key points to remember:

Relevant Collects the Data and Smoothie King Owns It: Relevant designs, produces, and maintains the App and is the primary recipient of the information collected by them. Relevant collects historical information about your usage of the App.

Data Collected by Relevant is Only Used for the App: We make lots of apps. Relevant does not use information collected by this App for the purposes of another Relevant app, unless the information is anonymized and aggregated.

We Collect Your Location to Provide You Cool Features: The App, with your consent (as described in this Policy), collects location information produced by your phone—this information is not associated with any customer identifying information, and it not shared publicly or with other users of the App.

Smoothie King Owns The Data And You Should Check Their Privacy Policy For How They Use It: All of the information and location data collected by the App, except for correspondence you directly send to Smoothie King, is shared with, made available to, and owned by Smoothie King, whom Relevant designs the App for.

We Do NOT Sell Your Data To Spammers: Relevant does not share any information collected by the App with spammers, marketers, or data brokers. We may, however, contract with third parties to provide additional services to you or carry out our obligations in providing the App.

Relevant designs, produces, and maintains the Smoothie King App. All data from the App is sent to Relevant except for correspondence you send directly to Smoothie King.

Information We Collect

Registration Information. You must register in order to use the App. When you register, you will be asked to provide a number of fields that may include any of the following: email address, password, your phone number, first name, last name, mobile phone number, security question, security answer, birthday, zipcode, favorite store, or other demographic information.  Some  fields may be optional. Some of this information may be used to identify you to provide you with rewards.

Information Collected by the App

Usage Information. The App collects information the App generates when you use it, which includes any information you enter into the App, as well as information derived from your use of the App, such as transaction information that is transmitted when you provide the cashier with your phone number or other identifying information like a barcode, and information related to surveys you submit.

Payment Information. To use the App to pay for products or services, you must enter your credit card information into the App.  This data is encrypted and passed to our third party service providers that process the transaction when you activate the feature to make a purchase.  Neither Relevant nor Smoothie King have access to or store your credit card information.

Log Data. The App also collects the following background data about you, also known as log data, when you use of the Smoothie King App: (1) device type (e.g., the type of phone), (2) phone software version, (3) device identifiers, including iPhone device tokens and Android phone device tokens and device numbers, (4) number of uses and length of use of the App, and (5) IP address of users’ historical login information. 

Location Information. The Smoothie King App is equipped with mobile device location information features. With your permission (provided via the location services on your mobile device being set to “on” mode), the Smoothie King App will collect location data produced by your mobile device at regular intervals. This location information will be made available to Smoothie King with registration information and usage information removed.

How We Use Your Data

The App collects information and sends it to Relevant, where it is processed and stored. All collected information and reports about usage are provided and made available to Smoothie King. Although Relevant is the primary recipient of the information that the App collects, all of that information is the property of Smoothie King.

The information collected by the App may be used in the following ways by Relevant:

To provide services including the issuance of points, rewards, surveys, and other functions that are part of the App or Smoothie King’s approved customer engagement program.

To analyze point-of-sale data linked to your order when you provide the Smoothie King cashier with your App barcode. Relevant will analyze this to learn about your purchase preferences and to process and store details involving the time, place, number of items, order costs, which of Smoothie King’s customer service agents helped you, and other features of your orders.

To communicate an offer, contest, promotion, survey, or other Application feature via the app or at the email address you provided to us. Relevant or Smoothie King communicates with you for these purposes at the direction of Smoothie King/ You can unsubscribe from promotional emails by following the instructions at the bottom of an email. You can opt out of push notifications by going to the Settings area on your mobile device. You can opt out of text messages by following the text program instructions to opt out.

To periodically send emails, or messages giving you information about your loyalty, ordering, payment, gift card, or other transactions from the App, including maintenance issues. Because these emails are necessary to facilitate the functionality of the App and loyalty program or other functionalities, you cannot opt-out of receiving them as long as you are an active user of the App.

To improve Relevant’s other services, for example, by analyzing customer usage patterns of the Smoothie King App and drawing conclusions from such patterns.

To provide customer service, including to aid in the assessment of technical support requests.

How We Share Your Data

Relevant does not share your information with third parties except as otherwise provided in this privacy policy. To be clear, we never share your information with marketers, data brokers, or spammers. Here are situations where we may share your data:

Consent: Relevant shares information collected by the App with your consent.

Aggregated and Anonymous Information: Relevant may share information collected by the App with affiliated and unaffiliated third parties, but only where the information does not personally identify you, is aggregated with other users’ information in ways that make your personal identity impossible to discern, or is otherwise identified. Location information collected by the Smoothie King App is anonymized and not associated with any customer identifying information. Your location is not considered public information, is never published to other users of the App or to a public audience, or posted on any profile.

All Data Shared with Smoothie King: Relevant shares all of the information collected by the App with Smoothie King. Information received and retained by Smoothie King is subject to their own privacy policy, available at

Valid Legal Process with Notice: Relevant may share information collected by the App if it believes such a disclosure is reasonably necessary to prevent harm to members of the public or required for compliance with applicable law, regulation, legal process, or court order. Where possible and not prevented by law, we will provide notice to you in advance of turning over any information.

Change of Control: Relevant may share information collected by the App if Relevant is transferred or purchased. In that case, the information collected by the App will remain covered by the terms of the privacy policy that it was collected under.

Third Party Service Providers: Relevant shares information collected by the App with third-party service providers as is necessary to perform functions and provide services to our customers.

Other Things You Should Know

Retention and storage of data. Relevant indefinitely retains the information collected by the App. Sensitive information such as passwords are encrypted and stored in Relevant’s database. That database is stored on servers hosted by Amazon Web Services located in the United States. To learn more about Amazon Web Services and to view their privacy notice, click here. Relevant designs products for clients other than Smoothie King but stores customer information from all its services in the same database. Relevant does not combine the user information from these services unless it is anonymized and aggregated.

Be careful with your information. If you contact Smoothie King via e-mail or by using the “contact us” or similar feature on the Smoothie King App, you should be aware that your transmission might not be secure. A third party could view information you send by these methods in transit. Be sure to keep your password private.

Deactivation of Your Account. You have the choice to “deactivate” your use of the App by writing to and requesting that your account be deactivated. In your email please provide the email address and phone number (if applicable) that you used to sign up as well as the best email address where we can contact you.

Information collected by the App is not deleted when you “deactivate” your account, and both Relevant and Smoothie King will retain access to it. Once your account has been “deactivated,” your account continues to be stored on Relevant’s servers and is retained by Smoothie King In other words, your deactivation of the App does not automatically delete the records associated with your user account.

Children’s Information

The App is not directed towards children under the age of 13. If you become aware that your child has provided us with personal information without your consent, please contact Relevant. If we become aware that a child under the age of 13 has provided us with personal information, we will take action to remove such information and terminate the account.

Changes to this Privacy Policy

We may revise, update or change this Privacy Policy from time to time in our sole discretion. The most current version will always be at All such changes are effective immediately upon the expiration of the notice period specified by Relevant, and your continued use of the App following the expiration of such notice period means that you accept and agree to the changes. If you object to any such changes, your sole recourse is to cease using the App.

California Civil Code § 1798.83 permits users that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us at the email address below.

Contact Us

If you have any questions regarding this privacy policy you may contact us at

Last updated: 07/28/2016